Why You Need a Professional Headshot

Do you ever view someone's online profile or a company’s website and immediately think to yourself, "Wow I would not trust them.” or " This company seems great, I would trust working with them.”? 

Probably not actively and it's hard to imagine these happening hundreds of times a day as you scroll through your Instagram feed or view a business website. 

Well, the science is in, or rather it's been in. Everyone forms a lasting first impression within the first 100 milliseconds of meeting someone online. This is The One-Tenth Rule (as I call it). It drives business and decisions whether you like it or not. 

Princeton psychologists first presented their study on the matter in their article, "First Impressions," in the July 2006 issue of Psychological Science.

What does this have to do with professional headshots?

Well, it could be a Linkedin recruiter, a potential client looking to work with your company, or even casting directors (definitely casting directors, it’s their job). They all meet you online without your gleaming smile to see in-person; that makes your headshot much more important.

So, if you’re asking yourself why you need a professional headshot or why your company should invest in branding photography, there’s a scientifically proven reason to invest in some.